Welcome to The Perinatal Academy

Antenatal Education, Doula Training and more

Welcome!

I’m Sam, an Antenatal Teacher, Doula, Hypnobirthing Instructor and Founder of The Perinatal Academy. I left a 20 year corporate career to retrain in 2021 and have been passionate about helping others do the same ever since!

Myself and my amazing team are proud to train & mentor Doulas, Antenatal Teachers and Hypnobirthing Instructors with depth, humanity, and support that continues long after your course ends.

If you are reading this then we know you already have the heart to do this work! It is our job to give you the knowledge and help you hone your skills as you pursue a life that actually fulfils you and genuinely fits around family life, with long term support to help you birth, grow and flourish in your own business.

Every educator here is an experienced birth worker, Doulas, Infant Feeding Specialists, Independent Midwives, Antenatal Teachers who are all actively working with families. We are all obsessed with birth honestly and love what we do, which shines through in what we offer here.

We’re all different and wouldn’t have it any other way. You won’t get one “right way” to practise. You’ll get depth, reflection and tools to build your own approach, with lots of different experiences and opinions to build from.

Our training is the start of real, sustainable, flexible work you can feel proud of. Work that supports families and fits around your own!

Scroll down to see our training…

Our Courses

Thinking about becoming a Doula, Antenatal Teacher or Hypnobirthing Instructor?

You’re in the right place!

If you care about supporting families properly, and want to really show up for ALL people as they prepare to birth and parent, then we’d love to work with you.

At The Perinatal Academy, we offer thorough, inclusive training that gives you everything you need to get started as a Doula, Antenatal Teacher or Hypnobirthing Instructor (or a combination, if that’s your calling). Proper education, long-term support, and a brilliant community around you while you learn and start your work.

When you train with us, you get:

  • Evidence-based, modern, inclusive education — taught by people who live and breathe this work

  • An experienced teaching team including Midwives, Doulas, IBCLCs, and leading voices in Birth Rights, Cultural Safety and LGBTQIA+ inclusion

  • Real-world tools to support families through birth and the postnatal period, and to teach impactful, engaging antenatal and hypnobirthing sessions

  • Birth business & marketing training and ongoing support and mentoring so your birth business can flourish

  • FEDANT-accredited training — benefit from being on the FEDANT national register and lower insurance rates

  • Ongoing mentoring and support through The Perinatal Collective, this is our incredible growing community, there to support you whilst you support families

  • No franchise fees, ever. No restrictions on how you run your business

Whether you’re just starting out or building on what you already know, we’ll meet you where you are and help you shape this into work you love, flexible, meaningful, and rooted in real care for the families around you!

Are you ready:
For a career that feeds your soul
To feel confident, trusted, and truly prepared.
To contribute to better birth experiences one family at a time
For work that fits around your family (not the other way round).
To stop second-guessing yourself and feel super proud.
To earn real money doing work that feels so authentic and fulfilling
For a community that grows with you…

Then take the first step and book a FREE discovery call, we love talking about what this work can look like for you.

'FENDANT Accredited Course' logo

We have accreditation from FEDANT. FEDANT is the Federation of Antenatal Educators, a UK-based regulatory body for antenatal educators, breastfeeding counselors, and doulas. 

If you want some more information on any of our courses, please fill out the below and we will be in touch!

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